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Is fragmented pro customer and channel data and complex workflows killing your sales and marketing growth? Get the unified data and market activation solutions you need to break through barriers, seize missed opportunities, and scale your business faster.

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Unify

Your Data.

Activate

For Impact.

Grow

Without Limits.

Is fragmented data, complex workflows, and limited resources restricting your sales and marketing? Get unified data and activation solutions your brand needs.

We ‘linq’ manufacturers to the channel to the pro to the homeowner to deliver seamless growth.

Learn How

Building Product Industry Experts since 1989

Supporting every stage of the customer lifecycle, from attracting new prospects to nurturing existing relationships, we partner with top building product brands across all building product segments to drive their growth.

Stop Playing Catch-Up. Start Owning the Market.

The building product landscape is evolving. Are you leading the charge or being left behind? We arm manufacturers, retailers, distributors, and service providers like you with the ultimate weapon: integrated data intelligence and omnichannel activation designed to outmaneuver your competition and directly influence your pro or homeowner. This isn’t just support; it’s a strategic advantage that redefines your growth trajectory.

Be a Game Changer in the Building Products Industry

When you work with a trusted partner like us, you’ll activate through an industry-leading data activation platform, giving you a unified view of all your Pros -- understanding what they buy, where to find them, and how to engage them effectively. We’ll help you use this powerful data to identify your entire universe of potential buyers, driving acquisition, retention, and growth.

See how we can help brands like yours in the building products industry.

Manufacturers

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Sales Channels

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Home Service

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Professional Services

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Building product manufacturers face a range of challenges that are further complicated by a limited view into the overall customer journey.

What’s Your Challenge?

Are you unable to track customer downstream demand and sales conversion through sales channel partners?
Are you unable to effectively reach Pros due to low verified counts and attributes?
Does your sales team struggle to cover all leads and customers?
Are you able to effectively engage channel partners to support your products and programs?
Do you experience limited success with product launches, expansion to new markets and / or program enrollments?
Are you unable to track marketing program ROI?

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Although sales channels have access to transaction data, they are often hampered by an incomplete view of high-value customers and how to optimally keep them engaged.

What's Your Challenge?

Does your customer data have low verified counts and attributes?
Are you struggling to target, reach and capture high-quality leads?
Is your sales team unable to cover all leads and small to medium-sized customers?
Do only a small portion of customer represent most of your sales?
Are you experiencing a high rate of customer churn?
Do you experience limited success with loyalty, credit and ecommerce program enrollments and usage?
Do you experience slow sales ramp-up for new branches or need to jumpstart sales in underperforming markets?
Are you unable to track marketing program ROI?

Learn More

Home Services need to keep both homeowners and Pro service providers engaged, track their interactions, and build repeat business.

What’s Your Challenge?

Are you struggling to find Pros to cover your homeowner service needs? Do you need to expand your Pro Installer network?
Does your customer data have low verified counts and attributes?
Are you struggling to target, reach and capture high-quality leads?
Are you experiencing a high rate of homeowner and/or Pro Installer churn?
Do you experience slow sales ramp-up for new markets?
Are you unable to track marketing program ROI?

Learn More

Although sales channels have access to transaction data, they are often hampered by an incomplete view of high-value customers and how to optimally keep them engaged.

What's Your Challenge?

Does your customer data have low verified counts and attributes?
Are you struggling to target, reach and capture high-quality leads?
Is your sales team unable to cover all leads and small to medium-sized customers?
Do only a small portion of customer represent most of your sales?
Are you experiencing a high rate of customer churn?
Do you experience limited success with loyalty, credit and ecommerce program enrollments and usage?
Do you experience slow sales ramp-up for new branches or need to jumpstart sales in underperforming markets?
Are you unable to track marketing program ROI?

Learn More

Ways to Partner With Us

We have solutions to meet your growth objective, resource needs, and budgets. It all starts with DPro. Then, layer on activation.

DPro Data Platform

DPro is our advanced data activation platform, designed to unify your data and drive enhanced action. Our proprietary unique identified, ProID, is the fuel that gives you a 360-degree view of the Pro

Enhance Your Data

Ingest your data and verify, standardize and augment using ProID.

Millions of Pros

Unique, verified, actionable ProIDs for millions of Pros spanning dozens of trade groups.

Continuously Updated Data

Continuously sourcing unlimited attribute points to build out, updated and score our ProIDs.

Optimized for Action

Dynamic real-time data driven persona generation - fueling personalized campaigns.

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Catalyst Activation

Catalyst Activation, our suite of custom services, is powered by our expert Omniminds teams. They partner with you to immerse themselves in your business, leveraging DPro to design and execute fully customized services that drive measurable results.

Business & Audience Insights

Conduct a full business analysis. Customized segmentation research and unique actionable personas.

Creative Execution

Concept and develop creative assets and campaign landing pages that attract audiences and drive action.

Continuously Updated

We constantly source 40+ attributes to build out, update and score our ProIDs.

Omnichannel Activation

From digital and email to our specialized Voice function, we build and activate plans to maximize impact.

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See How We Linq Marketing to Real-World Results

From insights to impact, see the linqd. difference. Explore how Our unique data-first model delivers proven sales and marketing solutions for brands just like yours.

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