We Help Brands Clear The Path to Accelerated Growth.

linqd. provides the data, technology, and activation services for companies just like yours. As your strategic partner, we empower you to understand, engage, and learn from the pro across all channels and at every individual record, ultimately delivering sustained growth.

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Your Job Is to Grow Your Business. Our Job is To Make It Happen.

We understand the fragmented data and inefficient systems that hold back building product manufacturers and distributors — linqd. was created to solve these challenges.

As an innovative sales and marketing technology company with 30+ years in the building industry, we’ve mastered understanding the Pro — providing a leading machine learning-enabled data activation platform, a comprehensive omnichannel tech stack, and strategic programs that drive growth.

Our mission is to unify pro data into actionable records that move the needle for brands like yours, linking every customer journey step—from manufacturer, to distributor, to the pro and to the homeowner—to unlock sales growth and expand market reach.

See The Journey Behind Our Success

1986

The Beginning

Daniel Babcock started Modern Marketing Concepts (MMC) out of college, after recognizing a gap in the way that building products are marketed.

1990s

Because of MMC’s early success, we expanded across categories, implementing more sales, marketing, and customer service solutions to serve our larger client base.

2000s

Expansion and Growth

After experiencing just how much the industry needed to evolve, MMC expanded its offerings and created jobs for over 275 employees.

2010s

A Nationwide Workforce

MMC started actively growing a US-based remote workforce to better serve our clients, no matter where they were headquartered.

2020s

The Tech Evolution

MMC developed our proprietary tech and data capabilities to revolutionize marketing strategies, optimize customer insights, and propel businesses to unprecedented heights.

TODAY

Introducing linqd.

MMC is now linqd. Welcome to the future, where we’re purposefully connected, empowered, and ready to shape the future of the building industry, together.

Unmatched Reach.
Measurable Impact.

Our performance speaks for itself: We empower building product brands to reach their full potential.

The average 2023 improvement in data density across all our clients’ existing data.

The 2023 direct revenue impact our omnichannel strategy delivered for our big box partner.

2023 incremental revenue delivered to our distribution partners from reactivation of dormant accounts

The 2023 volume of trade Pros our teams engaged during sales initiatives across all channels.

Our Omniminds Experts

Beyond data and technology, our seasoned building industry savvy experts—from strategists to developers—drive every solution. This unique blend of talent ensures seamless activation and real-world results for your brand.

Learn More About linqd.

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Ready to experience
the linqd. difference?

Learn more on how linqd.’s products and services can transform your marketing strategies and accelerate your growth.

DPro Data Activation Platform

Machine-learning enabled data activation platform.

Inside Sales

U.S.-based building products trained team, powered by a call center management system, driving conversion.

The Blueprint

Stay up to date with the building products industry latest trends.

We Help Brands Clear The Path to Accelerated Growth.

Your Job Is to Grow Your Business. Our Job is To Make It Happen.

See The Journey Behind Our Success

Unmatched Reach.
Measurable Impact.

Our Omniminds Experts

Learn More About linqd.

Ready to experience
the linqd. difference?

Ready to Transform Your Data Into Actionable Growth?

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We Help Brands Clear The Path to Accelerated Growth.

Your Job Is to Grow Your Business. Our Job is To Make It Happen.

See The Journey Behind Our Success

Unmatched Reach.Measurable Impact.

Our Omniminds Experts

Learn More About linqd.

Building Product Segments We Serve

DPro Data Activation Platform

Our Activation Services

Ready to experiencethe linqd. difference?

Ready to Transform Your Data Into Actionable Growth?

+39

+39

+140

+110

Unmatched Reach.
Measurable Impact.

Ready to experience
the linqd. difference?